TRAITS : INITIATIVE

ASSALAMUALAIKUM & GREETINGS.

INITIATIVE

Persons with high initiative takes action that goes beyond job requirement or demand of the situation. They do thing before being asked or forced to do things and acts to extend the business into new areas products or services. This results in the tendency to work one’s ideas and decide on the line of action appropriate for them to take. Dato’ Haji Ramly bin Mokni is having initiative traits to improve his business.

( Dato’ Haji Ramly bin Mokni )

               RAMLY FOOD PROCESSING SDN BHD is one of the famous Bumiputera industries in the manufacturing of food products based on beef, poultry and seafood products branded ‘RAMLY’. Founded in 1984 and owned until now by Dato’ Haji Ramly Bin Mokni`s and Datin Hajjah Shala Siah Bt Abdul Manap of ideas and wishes for halal products , clean and high quality . Now the company has its own processing plant in SMI Industrial Park, Mukim Batu, Kuala Lumpur. 

               RAMLY branded products are now so dominant in the Malaysian market and in the international arena. Among the products RAMLY FOOD PROCESSING SDN BHD, produce are burger, frankfurter, cocktails, nuggets, chicken, seafood and ground beef (Nasir, 2014). This iniative has bring him to offering job opportunities from management, production through to marketing the product (Hanis, 2014).

               Local food producers, set aside is committed to improving its service quality products to meet unexpected demand received since the boycott of products or brands associated with Israel implemented. Its managing director, Datuk Ramly Mokni`s said, the opportunity and the chance was build when people started turning to local halal products will had also be fully utilized to attract more customers. "We were surprised and did not expect to receive run off from activities boycotting Israeli products in this when we are inundated with stalls customers who complained that there cannot be a product that they want. 

               Due to that issues, Dato’ Ramly had increase its efforts to ensure a positive impact being feel by the customer. Hence, it will be an enjoyed and simple as Dato’Ramly planned to increased supply for food products that are ready to be cooked (Rahim, 2014). 

( From left, Dato’ Ramly and Chef Liza, at the right side on its launch )

               As an initiative to improve its business and provide goods to consumers, Dato Ramly had lauch again in joint venture of the cooking program ‘Enaknya Ramly’ from Chef Liza. (Rahim, 2014). The design concept of cuisine tourism and entertainment info is featuring Chef Liza Zainol homeland with famous celebrities who share special recipes using the company's products aside while venturing to places of interest in Melaka. Ramly tell, other than machinery intensify the campaign to introduce products frozen foods produced by his company, his company is currently seeking to expand its business wings to the entire country.

The company built by Dato’ Ramly are also providing the platform for Bumiputera entrepreneurs to explore opportunities in food business. Now, its having more than 450 premises under Ramly Halal Mart Sdn Bhd and Halal Ramly Kiosk Sdn Bhd. The latest platform shows when a new kiosk open in RnR Gurun this year. By doing this, he actually provide training, support and complete equipment capital to entrepreneurs who are interested in participating. These efforts are also among the company's initiative to develop the indigenous group (Rahim, 2014).

               Through all of the strategy of Dato’ Ramly has made, he was actually applied his initiative traits. From all these, he had helped people to get job and helped others choosing halal product easily.

Bibliography

Hanis, N. (2014, January 16). Well-known entrepreneur. Retrieved from AwesomeSweetLoly: http://lollyperfume2u.blogspot.com/

Nasir, B. (2014, January 10). Ramly Food Processing. Retrieved from Prezi: https://prezi.com/yhrk8weu15oh/ramly-food-processing/

Rahim, N. A. (2014, August 13). Kumpulan Ramly berusaha tingkatkan kualiti. Retrieved from Utusan Online: http://ww1.utusan.com.my/utusan/Korporat/20140813/ko_09/Kumpulan-Ramly-berusaha-tingkatkan-kualiti