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Saturday, 18 April 2015

TRAITS : PERCEPTIVENESS



ASSALAMUALAIKUM & GREETINGS


PERCEPTIVENESS

The meaning for perceptiveness is having the ability to perceive, keen in discernment and also marked by discernment and understanding,sensitive. To perceive is to be aware, and someone perceptive is considered very aware, smart, and insightful. Therefore, to act perceptively is to show smarts and understanding. The word perceptively describes actions that show great understanding and sensitivity to people and situations.  (Perceptively, 2014)
           
       ( Faiza Bawumi Sayed Ahamad )

Faiza Bawumi Sayed Ahamad, aged 69 Years is showing perceptiveness traits in his entrepreneurial life. She comes from Egypt and is now hold the Managing Director of the Company Faiza Sdn. Bhd. By having her own shop, she began to learn to recognize different types of rice. Before selling rice, she had to go from one shop to another to get feedback on whether they would buy if she sells her rice.

On a positive response, Faiza apply for a license wholesalers and sell various types including ponni rice, basmati rice, fragrant rice and Siam. With involvement in the production of these products it provides an option for her  to get a high quality product and is without doubt her legal status. Faiza owned company currently distributes over 21 brands of rice in the country, including the best known, "Herbal Ponni Taj Mahal" and its subsidiaries, namely Faiza Marketing Sdn Bhd is involved in the manufacture of various types of spices including curry spices King, spices and latest Bukhari, rendang spices  (Azzahar, 2015).

The spices business of Faiza started on the 1968, when founder of Faiza Marketing was formerly known as Syarikat Faiza, the CEO, Faiza Bawumi herself, formulated its own traditional heritage “home-made blends” recipes (Faiza Marketing Official Website, 2007). During the time being, she was more into ‘try and error’ recipes and was produced with a limited quantity. It was only been sold to close relatives and friends for gaining a feedback.

Since then, the journey through the open door has begun as the market demand shows positive growth for the following years (Faiza Marketing Official Website, 2007) . That was at this time when Faiza was divined to formed independent business unit to spearhead the spice business strategically. Thus, in 1998 Faiza Marketing Sdn. Bhd. (FMSB) was incorporated and her daughter, Mrs. Najwa Abu Bakar was the in charge person who works tirelessly to spread the wing in marketing and manufacturing a wide range of the spices product, as we can see to where it is now (Adzhi, 2013).  

Nowadays, theres a total number of more than 20 types of products. Based on its proper promotion channel, FAIZA spices  has become one of the most trusted household brand name throughout the region (Faiza Marketing Official Website, 2007). The popular tagline of Faiza is the ‘Hygiene & Quality’.  At FMSB, customer’s satisfaction is always their utmost priority. As usual, customers is important to them. In conclusion, without perceptiveness traits applied by Faiza Bawumi into her business, Faiza Marketing and its product will not be a well-known product.



Bibliography


Adzhi, M. A. (2013, August 20). Faiza Marketing Sdn Bhd. Retrieved from Mango B2B: https://www.mangob2b.com/en/manufacturer/food-drink/malaysia/faiza-marketing-sdn-bhd

Azzahar, M. S. (2015, March). Faiza Bawumi, Succesful Rice Entrepreneur. Retrieved from Talk Talk Entrepreneur: http://talktalkentrepreneur.blogspot.com/2015/03/faiza-bawumi-usahawan-beras-terkemuka.html

Faiza Marketing Official Website. (2007, February 26). Retrieved from About Us Faiza: http://www.faizarice.com/faizaspices/AboutUs.htm
Perceptively. (2014, February 22). Retrieved from Vocabulary.com: http://www.vocabulary.com/dictionary/perceptively



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