ASSALAMUALAIKUM & GREETINGS
PERCEPTIVENESS
The meaning for perceptiveness is
having the ability to perceive, keen in discernment and also marked by
discernment and understanding,sensitive. To perceive is to be aware, and
someone perceptive is considered very aware, smart, and insightful. Therefore,
to act perceptively is to show smarts and understanding. The word perceptively
describes actions that show great understanding and sensitivity to people and
situations. (Perceptively, 2014)
(
Faiza Bawumi Sayed Ahamad )
Faiza Bawumi Sayed Ahamad, aged 69
Years is showing perceptiveness traits in his entrepreneurial life. She comes
from Egypt and is now hold the Managing Director of the Company Faiza Sdn. Bhd.
By having her own shop, she began to learn to recognize different types of
rice. Before selling rice, she had to go from one shop to another to get
feedback on whether they would buy if she sells her rice.
On a positive response, Faiza apply
for a license wholesalers and sell various types including ponni rice, basmati
rice, fragrant rice and Siam. With involvement in the production of these
products it provides an option for her
to get a high quality product and is without doubt her legal status.
Faiza owned company currently distributes over 21 brands of rice in the
country, including the best known, "Herbal Ponni Taj Mahal" and its
subsidiaries, namely Faiza Marketing Sdn Bhd is involved in the manufacture of
various types of spices including curry spices King, spices and latest Bukhari,
rendang spices (Azzahar, 2015).
The spices business of Faiza
started on the 1968, when founder of Faiza Marketing was formerly known as
Syarikat Faiza, the CEO, Faiza Bawumi herself, formulated its own traditional
heritage “home-made blends” recipes (Faiza
Marketing Official Website, 2007). During the time being, she was more
into ‘try and error’ recipes and was produced with a limited quantity. It was
only been sold to close relatives and friends for gaining a feedback.
Since then, the journey through the
open door has begun as the market demand shows positive growth for the
following years (Faiza Marketing Official
Website, 2007) . That was at this time when Faiza was divined to formed
independent business unit to spearhead the spice business strategically. Thus,
in 1998 Faiza Marketing Sdn. Bhd. (FMSB) was incorporated and her daughter, Mrs.
Najwa Abu Bakar was the in charge person who works tirelessly to spread the
wing in marketing and manufacturing a wide range of the spices product, as we
can see to where it is now (Adzhi, 2013).
Nowadays, theres a total number of
more than 20 types of products. Based on its proper promotion channel, FAIZA
spices has become one of the most
trusted household brand name throughout the region (Faiza Marketing Official Website, 2007). The popular tagline of
Faiza is the ‘Hygiene & Quality’. At
FMSB, customer’s satisfaction is always their utmost priority. As usual,
customers is important to them. In conclusion, without perceptiveness traits
applied by Faiza Bawumi into her business, Faiza Marketing and its product will
not be a well-known product.
Bibliography
Adzhi, M. A. (2013, August 20). Faiza
Marketing Sdn Bhd. Retrieved from Mango B2B:
https://www.mangob2b.com/en/manufacturer/food-drink/malaysia/faiza-marketing-sdn-bhd
Azzahar, M. S. (2015, March). Faiza
Bawumi, Succesful Rice Entrepreneur. Retrieved from Talk Talk Entrepreneur:
http://talktalkentrepreneur.blogspot.com/2015/03/faiza-bawumi-usahawan-beras-terkemuka.html
Faiza Marketing Official Website. (2007, February 26). Retrieved
from About Us Faiza: http://www.faizarice.com/faizaspices/AboutUs.htm
Perceptively. (2014, February 22). Retrieved
from Vocabulary.com: http://www.vocabulary.com/dictionary/perceptively
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