ASSALAMUALAIKUM AND GREETINGS
ETHICAL CONSCIOUSNESS
Ethical is one of the branch of philosophy that
involves systematizing, defending, and recommending concepts of right and wrong
conduct. In other words, ethical also referring to dealing with moral values.
While consciousness state of being awake and aware of one’s surrounding. So in
entrepreneur side, ethical consciousness is the awareness and being awake of an
entrepreneur to fulfill customer needs in few ways.
(Dato’ Aliff Syukri Kamarzaman)
The CEO of D’Herbs Healthy Marketing, Dato’ Aliff
Syukri Kamarzaman is one of the Malaysian entrepreneurs having on ethical
consciousness traits. Dato’ Aliff was born on 3rd April 1987 and has
been graduated from Taylor College. Not all people know that he is the son of
one well-known business person, Rozita Ibrahim, the founder of Sendayu Tinggi.
To build his own company, Dato’ Aliff has made her mother as his mentor.
D’ Herbs Marketing was built on September 2010 at a
small lot shop with only having a workers and only four types of products at
the time being (Profil : Background CEO, 2014).
As the time move, the company is being developed to a much better, bigger and
had being one of the well-known beauty-health product companies.
D’ Herbs hold the mission, is to help those women
and men who suffer from internet and external health problems to appear with
greater confidence and style. In other words, to help outsiders increase their
confidence level (Profil : Background CEO, 2014).
In addition, Dato’ Aliff want to help outsider to earns more lucrative to sell
the products of D’Herbs. Due to their mission, Dato’ Aliff create more products
to fulfill their missions.
( Some products of D’Herbs )
Due to the ethical consciousness, he creates more
products with high benefit at a reasonable price. The price of all D’ Herbs
products are not too expensive compare to other beauty-health products such as
Ephyra and Pamoga. Even the price was quite low, but the benefit was still the
same as the other products. D’ Herbs product is suitable for all ages range.
Not just producing adults supplement, they also have supplements to increase
body immune.
In conclusion, due to ethical consciousness, Dato’
Aliff Syukri has made its company mission to increase high confidence level of
customer succed. So, without ethical concsciousness, it might be Dato’ Aliff
will not be able to become one of the youngest well-known and success
entrepreneur.
Bibliography
Profil : Background
CEO. (2014). Retrieved from D'HERBS HEALTHY SDN BHD Official Website:
http://www.deherbs.com.my/v1/index.php/2013-08-22-07-41-26/88-profile/105-latar-belakang
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