Traits : Integrity & Reliability

ASSALAMUALAIKUM & GREETINGS.

TRAITS 1 : INTEGRITY & RELIABILITY

            Integrity is what one believes to be true and correct. There is some value in the integrity, such as honesty, trust and fairness. Dewan Bahasa Dan Pustaka dictionaries council in 1985 also said integrity means honesty, sincerity, excellence and perfect. These values are very important in entrepreneurs. With the properties of an entrepreneur, this will make consumers trust and believe in them and faithful to their products.

Integrity and reliability of this nature can be seen by a well-known entrepreneur in his shoe design, namely Dato Jimmy Choo.

     ( Dato Jimmy Choo )

 Dato Jimmy Choo is not only a shoe designer, but he also has the skills and expertise in producing art. He also gained inspiration and design inspiration from nature such as trees, flowers and also of environmental conditions such as interior decoration in the places he visited. He is also a very careful and always ensure that he designed shoes safe and comfortable for the customer use  (Jimmy Choo ).

             He also endured within four years of the distress due to declining sales of its shoes. After four years of hard work, finally got his designs coverage in Vogue Magazine, a famous fashion magazine in the United kingdom. However, sales still declined even though he still gets media coverage of its sales.

             After several years, the design Dato Jimmy Choo was acquired by the late Princess Diana relevant to his design. Since then, Princess Diana fell in love with his shoes designs which led to his steady increase in the international arena.

( One of the shoes Jimmy design for Princess Diana)

            As we can see today, the brand Jimmy Choo into a frenzy of artists and celebrities around the world. His clients included Natalie Imbruglia and Katie Holmes. Jimmy Choo shoes also appeared in the popular films like The Devils Wear Prada  (Jimmy Choo Biography).

From what is done by Jimmy Choo above in improving his design brands, we can see where he has the integrity and high reliability. We can also see his design gets high trust from all over the world. We also can see Dato Jimmy Choo trust himself that he can make his sales increase and like by the customers around the world.

As from his integrity and reliability values, he had been achieved with lots of award. As the example, in 2000, he had been bestowed a state award carrying the title of Dato' by the Sultan of Pahang state in Malaysia for his achievement . Besides, he also been chosen to be Awarded an honorary doctorate in art by De Montfort University, Leicester, UK, for his contribution to their unique Single Honours Footwear Design degree in 2004  (Jimmy Choo likely to join FTSE 250 Index, 2014).

Bibliography

Jimmy Choo . (n.d.). Retrieved from Jimmy Choo Official Website: http://row.jimmychoo.com/on/demandware.store/Sites-jchrow-Site/en/GeoShow-Content?cid=about-us

Jimmy Choo Biography. (n.d.). Retrieved from bio.: http://www.biography.com/people/jimmy-choo-20692491

Jimmy Choo likely to join FTSE 250 Index. (2014, December 2). Retrieved from Asia Fashion Jobs: http://www.asiafashionjobs.com/article/jimmy-choo-likely-to-join-ftse-250-index-/