ASSALAMUALAIKUM AND GREETINGS.
Anthony Francis Fernandes or more known as Tan Sri Tony Fernandes was
born on 30th April 1964 in Kuala Lumpur. His father, Stephen Edward
was a doctor while her mother, Eva Dorothy, was an entrepreneur. As an ordinary
man, he also owns the attitude that stimulate him to move forward. The
characteristics inherent in himself is always being foresight, initiative
decisive, versatility and ethical consciousness.
(
Tan Sri Dato’ Sri’ Tony Fernandes )
To be an entrepreneur, Tan Sri Tony Fernandes are more likely to her
mother. During his childhood moment, he loves to follow her mother who active
on selling Tupperware brands. Even though his father owns a clinic, but he
dislikes the way on how his father managed the business. These are due to
kindhearted of their parents giving free treatments to the patient (Ong, 2014) .
Tan Sri Tony Fernandes having his early education in Epson College,
United Kingdom at the age of 13. Being far from family at the young is not a
best situation. During his studies in United Kingdom, he got a bad news all far
from Malaysia, which is his mother had passed away. Due to the high price of
flights tickets, he are not able to be back in Malaysia to see his mother for
the last time.
Referring on his situations at the moment, he had monologue to himself
that ‘ how I wish there were an low cost airlines who offer low price tickets
and affordable for all peoples’. By monologue that, Tony is actually has the
foresight to having low cost carrier at the young age. Where, at the young age,
it’s still young to think about it.
Before Tony’s mother passed away, his mother really hope to see Tony
further his study in medic. Unfortunately, Tony is not interested to continue
his father’s legacy. He are more decisive or his decision to study on business.
To avoid himself to being in to medic school, he makes sure that he fail on his
A-level examination. By that, he can further his studies in London School of
Economics (LSE) in London. Due to his decisive traits, he had been offered to
works at Virgin Airlines after getting his degree in 1987 (Tan Sri Dato' Sri Tony
Fernandes, 2011) .
Before set up the AirAsia company, he has been works as an auditor in
Virgin Airlines. He has been promoted to be the financial manager in Virgin
Records due to his hard works. Virgin Records is one of the music company who
manage and taking care of few popular international artiste such as Roy Orbison
and Janet Jackson. Tony was so active in entertainment industry during his
working period there. Besides, he also can play the music instruments nicely.
After ending the contracts with Virgin Records, Tony Fernandes joined
the Warner Music Group. Tony has been chosen to be promoted as the Managing
Director of Warner Music (Malaysia) Sdn Bhd. It was not an easy to be promoted
as thousand workers are in the company is working longer than him. Eventhough
he is the youngest MD, but him able to make revolution of Malaysian music
industry.
Lots of singers are being popular during his time holding the position
as Managing Director of Warner Music (Malaysia). More awards and achievement in
music industry has been achieved during the period. These are showing that Tony
is also versatility in being good in business management and also music
industry.
Tony started his business in established the AirAsia company in year
2001. It was after the resigning from the Warner Music (Malaysia). The idea and
intention of build a new low-cost carrier was appear when he saw an
advertisement of a low-cost carrier in London. The Easyjet advertisement has
push him to move forward to achieve his dream until him able to be stayed in
the airport for two days just to see on how they operated.
Due to ethical consciousness, he started on planning to build AirAsia.
Tony get to know that they were only 6 percent of Malaysian who ever feel and
experienced on being ride in a plane. Based on a research also, he knew that
Malaysian people are loves to travel but they are spending more than they
monthly income to travel. So, he knows that once he opened the business, it
wills never loss. The demand will always there. Nevertheless, he able to
fulfill Malaysian and others to travel by using airplane.
Proceed to build a new company of low-cost carrier is not an easy. In
his effort to get the license of the air transport to starts his business, he
failed to get it few times. But, he never gives up. He turns to his initiative
traits and find another way to get the license. Due to his hard effort, Tony
finally gets a chance to meet the prime minister at the moment, Tun Dr.
Mahathir Mohamad to discuss about it.
Once he able to meet Tun, he received a bad news. It was the license are
not being issued anymore by the ministry. It quite disappointed for Tony. As
Tun see his hardwork and initiative to really build the company, Tun suggested
to Tony to take over an airline company. Tun Dr. Mahathir Mohamad made the decision
as he knew that Tony doesn’t have any experienced in the airline industry.
Tony finally managed to take over the AirAsia company which it is one of
the company under DRB-Hicom. During the moment he took over the AirAsia, it
having a total debt amount about 11 million US Dollar. Besides, there have only
had 2 old airplanes to be used. Tony still using his initiative traits to build
the company even though he know that it will be quite difficult as the company
have a big total number of debt.
Being an entrepreneur, there’s no such shortcut way to be success. After
experienced all the hard period and gone through the hardest part, now AirAsia
being a well-known and popular company. It just not involve in domestic
departures but also international. Hence, AirAsia have the branch outside
Malaysia such as in Australia and Thailand. From just having 2 planes, now
AirAsia managed to have hundreds of it. AirAsia is also being promoted with the
tagline ‘Now, Everyone Can Fly’.
( One of the Tune Hotels in Johor )
Based on the text, Tan Sri Tony Fernandes is a good and excellent
entrepreneur. Without having foresight, decisive, versatility, ethical
consciousness and initiative traits, he might not be able to be on what he has
now. Tony Fernandes now being well-known because AirAsia and his involvement in
music industry. Lastly, Tan Sri Dato’ Sri Tony Fernandes are also built the
Tune Group and build the Tune Hotel for the easy usage of people and as one of
the other business to improve his company to be more success.
Bibliography
Ong, Y. (2014). Malaysia 50 richest.
Retrieved from Forbes: http://www.forbes.com/profile/anthony-fernandes/
Tan Sri Dato' Sri Tony Fernandes. (2011, December 11). Retrieved from Usahawan Jaya:
http://usahawanterbilang-berjaya.blogspot.com/2011/12/tan-sri-dato-sri-dr-tony-fernandes_11.html
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